Detail A trust-based consumer decision-making model in electronic commerce : The role of trust, perceived risk, and their antecedents Bibliografi Author: Kim, Dan J. ; Ferrin, Donald L. ; Raghav Rao, H. Topik: The role of trust; Electronic commerce; Antecedents of trust; Consumer trust; Perceived risk; Internet consumer behavior; Trusted thirdparty seal; Privacy and security Bahasa: (EN )     Tahun Terbit: 2008     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: A trust-based consumer decision-making model in electronic.pdf (822.39KB; 18 download) Abstract Are trust and risk important in consumers' electronic commerce purchasing decisions? What are the antecedents of trust and risk in this context? How do trust and risk affect an Internet consumer's purchasing decision? To answer these questions, we i) develop a theoretical framework describing the trust-based decision-making process a consumer uses when making a purchase from a given site, ii) test the proposed model using a Structural Equation Modeling technique on Internet consumer purchasing behavior data collected via a Web survey, and iii) consider the implications of the model. The results of the study show that Internet consumers' trust and perceived risk have strong impacts on their purchasing decisions. Consumer disposition to trust, reputation, privacy concerns, security concerns, the information quality of the Website, and the company's reputation, have strong effects on Internet consumers' trust in the Website. Interestingly, the presence of a third-party seal did not strongly influence consumers' trust. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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