Socially Responsible Organizational Buying: How Can Stakeholders Dictate Purchasing Policies?  

Oleh:

Maignan, Isabelle ; McAlister, Debbie Thorne

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Macromarketing vol. 23 no. 2 (Aug. 2003), page 78-89.
Topik: corporate social responsibility; responsible buying; organizational buying; stakeholders
Fulltext: 78.pdf (127.8KB)

Isi artikel

This article investigates socially responsible buying (SRB), a subject that has received little attention in past marketing literature on buyer-seller relationships. On the basis ofa brief review ofthe literature on corporate social responsibility, the article proposes a conceptualization ofSRB that accentuates the role ofstak eholder and organizational norms, respectively. These conceptual grounds are used to depict various SRB strategies and to advance research propositions outlining their likely antecedents.

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