| Indonesian people are known as an agrarian society. Under the concept, the community is based mainly on agriculture as its means for support and sustance, which would further lead to the dependence of nature. Despite its huge natural resources, Indonesians in fact are unable to make use of it for the betterment of their welfare. This situation necessitates transformation from agrarian society to industrial society. This article will look at the role of mass communication in the process of cultural transformation in Indonesia. |