Communication and the Antiretroviral Treatment Rollout: Beyond the Medical Model  

Oleh:

Bharath-Kumar, Uttara ; Bertrand, Jane T. ; Becker-Benton, Antje ; Lettenmaier, Cheryl ; Fehringer, Jessica

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Aids Education and Prevention: An Interdisciplinary Journal vol. 21 no. 05 (Oct. 2009), page 447-459.
Topik: Communication; Antiretroviral Treatment Rollout; HIV/AIDS; Medical Model
Fulltext: AIDS Education and Prevention, 21(5), 447–459, 2009.pdf (1.86MB)

Ketersediaan

Perpustakaan PKPM Nomor Panggil: A94 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

With the advent of antiretroviral treatment (ART) for HIV/AIDS, governments and NGOs seek to increase the number of persons on this lifesaving medication and their adherence to the drug regimens. The conventional approach to communication within a clinical context includes provider-patient counseling, group education sessions, client information materials, and support groups. Given the layers of influence on an individual's behavior--spouse/family/friends, community, and societal--it is assential for the ART rollout to harness the power of complementary communication channels to create an enabling environment that supports individual behavior in terms of adherence. This article explores a series of communication vihicles--different forms of mass media and community mobilization--that complement the interpersonal communication/counseling within the medical model, and it provides examples from developing countries (largely sub-Saharan Africa) that have used them to good effect in the rollout of ART.

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