Is Diagnostic Evidence on the Dilution Effect Weakened When Nondiagnostic Objections Are Added? A Response to Igou (2007).  

Oleh:

Kemmelmeier, Markus

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Language and Social Psychology (Full Text) vol. 26 no. 1 (2007), page 69-74.
Topik: dilution effect; conversational norms; processing motivation
Fulltext: 69.pdf (69.8KB)

Isi artikel

Kemmelmeier (2007) challenges the notion of conversational basis of the dilution effect by providing a reanalysis of Igou and Bless (2005), new data, and a metaanalysis. Responding to this evidence, Igou (2007) raises a number of objections that are demonstrated to be without merit against the conclusion that the dilution effect is not the result of the applicable conversational norms. However, Igou points to an unanswered question concerning the role of processing motivation in the emergence of the dilution effect.

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