The Portrayal of Older Adults in Advertising: A Cross-National Review.  

Oleh:

Thimm, Caja ; Harwood, Jake ; Williams, Angie ; Ylanne-McEwen, Virpi ; Zhang, Yan Bing ; Wadleigh, Paul Mark

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Language and Social Psychology (Full Text) vol. 25 no. 3 (2006), page 264-282.
Topik: images of aging; stereotypes of older adults; advertising; United States; United Kingdom; Germany; China; India
Fulltext: 264.pdf (108.23KB)

Isi artikel

From a multinational perspective, this article provides an overview of a number of research programs examining portrayals of older adults in advertising. The research described includes both quantitative and qualitative analyses of the place of older people in advertising and the ways this is associated with older adults’ place in society. This article is organized around three central themes: an overview of the major theoretical perspectives surrounding advertising and aging; an overview of research conducted in the United States, Great Britain, Germany, China, and India; and a final critique.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali