Detail Pengaruh harga, Implementasi Niat dan Persepsi Kelangkaan dalam Membentuk Kebiasaan Konsumsi yang Berkelanjutan Bibliografi Author: Pramono, V.Rachmadi Topik: Intention Implementation; Price; Perceived Scarcity Bahasa: (ID )    Edisi: Vol.3 No.1; Agustus 2011     Penerbit: Prodi Ilmu Administrasi Bisnis Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2011     Jenis: Journal Fulltext: V.Rachmadi Parmadi.pdf (3.22MB; 13 download) Abstract Impelementation intention and price can be a potentially powerful means to change habitual behavior. The purpose of the the present study was to test the effectiveness of an implementation intention and price intervention to change habitual behavior. Implementation intention represent the internal forces and price represent the external forces to change habitual behavior. This study also intend to test the potential moderating role of perceived scarcity. This study employ field experiment research design. Finding revealed that implementation intention and price can significantly decrease in habitual behavior. In the other hand, perceived scarcity had no support to moderate implementation intention. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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