Detail Cross-Shopping Approach for the Definition in the Downstream Market in Indonesian Food Retail Industry: A Case Study on Carrefour's Case (presented at International Conference on Knowledge Based Economy and Global Management at Tainan, Taiwan, 4-5 November 2010) Bibliografi Author: Nugroho, Alexander Agung ; Wahyuningtyas, Sih Yuliana Topik: Indonesia; Cross-shopping Behavior; Retail Industry; Competition Law; JABFUNG-AYN-2016-B02 Bahasa: (EN )     Penerbit: Southern Taiwan University of Science and Technology     Tempat Terbit: Tainan, Taiwan    Tahun Terbit: 2010     Jenis: Papers/Makalah - pada seminar internasional Fulltext: Alexander Agung Nugroho, Sih Yuliana Wahyuningtyas.pdf (2.12MB; 5 download) Cross-Shopping Approach for the Definition - 2010 - text optim.pdf (4.38MB; 1 download) Abstract Retail Industry has gained its important role in the Indonesian economy, which involve business in various scales. Its rapid development in the last decade has been accompanied by increasingly strong competition between retailers. On the other hand, Indonesian retail consumers increasingly understand the importance of optimizing the value of the purchase of products, by buying from a store other than their patron store. In retail business, this phenomenon is called as cross-shopping. With more and more retail services in the marketplace, consumers have more choice. From the consumer side, one or more retailers may be substituted with each other. From this standpoint, the width and the level of competition in the retail market can be analyzed. The study aims to understand, first: how consumers see different type of retailers and how is the pattern of cross-shopping behavior in the retail industry. Second, how this affects the definition of the relevant market in retail sector. The research problems will be addressed in this research using descriptive analytical research method based on a library research and case study concerning retail consumer behavior in Greater Jakarta areas. The research is limited on the type of retailer hypermarkets, supermarkets, mini, grocery shops and Traditional markets and intended to be a basis and preliminary research for a survey with sampling method covering five areas of Greater Jakarta. The research will result in a preliminary understanding on the perceptions and preferences of the customer on various retail formats and drawing the cross-shopping behavior pattern in the retail industry. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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