Competitive And Procedural Determinants Of Delight And Disappointment In Consumer Complaint Outcomes  

Oleh:

Estelami, Hooman

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal Of Service Research vol. 2 no. 3 (Feb. 2000), page 285-300.
Fulltext: 285.pdf (124.14KB)

Isi artikel

This article examines the impact of competition and complaint handling procedures on the creation of outstanding complaint resolutions. Using a survey of consumer selfreports of delightful and disappointing complaint experiences, competition is found to have a direct but nonlinear relationship with delight in consumer complaint resolutions. Moreover, the relative impact of consumer loyalty as well as various aspects of complaint handling procedures on the creation of delightful or disappointing resolutions to consumer complaints is examined. Consumer delight and disappointment with complaint outcomes are found to be primarily influenced by compensatory aspects of complaint resolutions.

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