Analisis Pengaruh Kualitas Pelayanan Terhadap Keputusan Pasien Memilih Untuk Dirawat di Rumah Sakit Harapan Pematang Siantar (Studi Kasus di Unit Instalasi Rawat Inap)  

Oleh:

Sriwiyanti, Eva

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Ekonomi: Analisis ilmiah ekonomi, manajemen, keuangan dan akuntansi vol. 18 no. 3 (Dec. 2008), page 135.
Topik: Service Quality; Patient; Decision; Choosing

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ140 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The existence of private hospital and goverment, clinics and medical laboratory among the town, cause high competition in providing healthcare service. One of the strategy doing by the owner of private hospital to defence or grow up the customer is providing service quality. By the optimal service quality, expected that hospital afford to compile consumen expectation to the hospital service, capable to reach the competition and able to get the maximal profit. This research is based on the Marketing Management Theory about Service Quality and theory of Customer Decision Process.

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