Detail Analisis Perceived Value, Perceived Service Quality, Perceived Marketing Ethical Practice, Perceived Comparison Level, Kepuasan, Kepercayaan, Intensi Getuk Tular pada Perilaku Getuk Tular Menggunakan SEM Bibliografi Author: RAJAGUKGUK, SABAR ARITONANG ; Salim, Lina (Advisor) Topik: Perceived Value; Perceived Service Quality; Perceived Ethical Marketing Practices; Satisfaction; Trust; Word-Of-Mouth Intentions; Word-Of-Mouth Behavior; And Structural Equation Modeling; SEM; Perilaku Getuk Tular; Kepuasan; Kepercayaan; https://shared.com/oo4b99isi6?s=l Bahasa: (ID )     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2012     Jenis: Theses - Master Thesis Fulltext: Sabar Aritonang's Master Theses.pdf (3.06MB; 100 download) [Informasi yang berkaitan dengan koleksi ini di internet] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: MM-647 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract This research aims to analyze the influence of perceived value, perceived service quality, perceived ethical marketing practice, perceived comparison level, satisfaction, trust, WoM intention in WoM behavior of MM-UAJ student. Trust, satisfaction, perceived value, and WoM intention are mediating effect of perceived ethical marketing practices, perceived comparison level, and perceived value in WoM behavior. Respondents of this study were 200 active students (1st semester of 2011/2012) of MM-UAJ. Questionnaires were used to collect the data. Structural equation modeling (SEM) is used to assess the simultaneous effects of the predictive variables. Number of samples met the requirement for SEM analysis. The structural model meets an acceptable fit criteria with RMSEA 0.0547; P-Value 0.135; SRMR 0.0638; NNFI 0.909; CFI 0.918; RFI 0.807; IFI 0.920; dan PGFI 0.685. Eighteen of 28 hypotheses are also accepted. An empirical survey confirms the significant direct effect of perceived marketing ethical practice, perceived service quality, satisfaction, dan WoM intention on WoM behavior. The perceived ethical marketing practices, perceived service quality, and perceived comparison level were indirectly influencing WoM behavior. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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