| The study aims to determine the elements such as brand names, product quality, price, design and the store environment towards brand loyalty with brand trust and COO as moderator. This research was conducted by distributed 250 questionnaires. The respondents are the people that had purchased LG electronic products (excluded handphone) at Carrefour Lebak Bulus, Jakarta. The respondents were chosen using systematic random sampling. Result showed that all elements except the brand name, have direct positive influence on brand loyalty. COO & brand trust are moderating Variable of all independent Variables to brand loyalty, between the elements with brand loyalty either partial or whole. |