Analisis Pengaruh Paparan Iklan Rokok di Televisi Terhadap Keputusan Pembelian oleh Para Remaja  

Oleh:

Budiarty, Etty ; Yunni

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Jurnal Ekonomi: Analisis ilmiah ekonomi, manajemen, keuangan dan akuntansi vol. 18 no. 2 (Sep. 2008), page 91-96.
Topik: Advertising Exposure; Buying Decession

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ140 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Global Youth Tobacco Survey revealed that 34% of young Jakarta were smokers and 16,6% of them are staying become smoker to day. This study was conducted toward 100 young respondents of Cileungsi Bogor subdistrict showed taht TV smoke advertisement's exposures influenced toward smoke spending of young respondents though the connection between the two was insignificant.

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