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Detail
BukuAnalisis Persepsi Konsumen Sebagai Dasar Penerapan Biaya
Bibliografi
Author: Soenarno, Yanuar Nanok
Topik: Consumer; ABC Method; Sales; QFD Method; and Consumer Perception.
Bahasa: (ID )    
Penerbit: Fakultas Ekonomi Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2011    
Jenis: Journal
Fulltext: Yanuar Nanok Soenarno-Bernard.pdf (4.83MB; 30 download)
Abstract
QFD were known as a method to understand consumer's want and explain it in tehnical how's. ABC is a method to calculate cost of products, which are based in activities to get optimal cost of sales. This paper presents ABC for health care by applying QFD methodologies. The consumer perception about the expected cost, what they want to present, and what they want to know occur in ABC model at Atma Jaya Hospital. This research aims to help Atma Jaya Hospital in building ABC model that fits their consumer perception.
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