The Competitive Dynamics of Network-Based Business  

Oleh:

Dye, Renee ; Coyne, Kevin P.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 76 no. 1 (1998), page 99-111.
Topik: BUSINESS; banking; branches; cost allocation; shipping; strategy formulation; transportation

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Kevin Coyne and Renee Dye, consultants at McKinsey, show how customers use networks in different ways and explain how companies can adjust their strategies according to the usage patterns in their networks. Managers of network-based businesses - defined here as those that move people, goods, or information from many points to many others - need to know the underlying economic framework of their network, because this can differ substantially from what works for traditional, stand - alone businesses. Managers have long assumed that customers valued all links in these networks equally. Intuitively, managers thought that many of their customers' needs were, in reality, narrower, but they had no way of knowing which links were most important. New computing power and robust mapping software now make it possible to understand network customers better. In applying this technology, the authors have uncovered three distinct usage patterns : one in which all links are, indeed, valued equally ; another in which customers concentrate their use in particular zones ; and a third in which customers value only individual links. Those managers who don't spot the patterns or understand their strategic implications will find themselves on the losing end of the network battle.

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