Socio-economists such as Peter Drucker and Alvin Toffler have called our attention to the importance of knowledge as a management resource and as power. This issue, however, raises question of ho knowledge can be creative, or better, how knowledge creation can be produced in a company? This article is intended to provide a philosophical analysis of the creative dimension of human knowledge. Following thethought of Michael Polanyi who proposes the thesis that all knowledge is based on personal or tacit elements, this article suggests the idea that business is not a neutral and objective activity. To be creative, it must be arranged as a social activity that has a relationship to cultural tradition. From the perspective of tacit knowing, business is our way of being. We still always dwell in our cultural tradition in doing business. |