Detail Analisis Experiential Marketing Pupuk Organik (Studi Kasus: UKM Amanah, Jakarta) Bibliografi Author: NAROI, NATAN ; Natalia, Christine (Advisor) Topik: Pupuk Organik; Experiential Marketing; Strategic Experiential Modules; Organic Fertilizer Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2012     Jenis: Theses - Undergraduate Thesis Fulltext: Natan Naroi's Undergraduate Theses.pdf (1.13MB; 28 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-875 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract Small and Medium Enterprises (SMEs) Amanah is one of the Small and Medium Enterprises which produce organic fertilizer. Amanah SMEs are producing new organic manure is about to be marketed to prospective customers. Currently SMEs Amanah using Bokashi system in producing organic fertilizer. Bokashi is a compost produced from the fermentation or fermentation of organic matter with EM technology-4 (Effective Microorganisms 4). In the markets its products in Jakarta, SMEs Amanah, Experiential Marketing strategies to use as a form of marketing strategy. Namely the concept of providing a sample in which prospective customers can try, feel and compare their own use of organic fertilizers provided by SMEs Amanah with other organic fertilizers are produced by companies other fertilizers. Of data processing can be known Experiential Marketing strategies, namely Strategic Experiential Modules (SEMs) are applied by SMEs Amanah by potential consumers as users of organic fertilizers. So that customers will be able to differentiate their products and services with one another because they can feel and experience gained directly through the five approaches (sense, feel, think, act, relate), both before and when they consume a product or service. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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