New Product Development (NPD) Process in Subsidiary: Information Perspectives  

Oleh:

Firmanzah

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Makara Seri Sosial Humaniora vol. 12 no. 2 (Dec. 2008), page 87-97.
Topik: subsidiary; new product development; information
Fulltext: 174-348-1-SM_Pas.pdf (96.45KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM66.1 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Information is an important resource for new product development (NPD) process in subsidiary. However, we still lack of research and it exploited 8 cases of NPD process in consumer goods subsidiaries operating in Indonesian market. Three types of information have been identified and analyzed NPD process; global, regional and local information. The result of this research reveals four new product typology using information types. The semi-structured interview and archive studies generate global, regional, integrated and local NPD process. Each process has its own characteristics such as type of information used and interaction pattern among subsidiary-regional office-headquarter.

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