Penelitian ini bertujuan untuk mengetauhi besar pengaruh Technology Acceptance Model (TAM) terhadap perilaku sales engineer di PT XYZ, serta untuk mengetahui faktor-faktor model penerimaan teknologi yang mempengaruhi perilaku sales engineer di PT XYZ. Penelitian ini sebelumnya telah dilakukan oleh Prof. Dr. Ertugrul Tarcan (2010) di Turkey. Sampel penelitian ini adalah sales engineer PT XYZ di kota Jakarta, Surabaya, Semarang, dan Medan, dengan jumlah sampel 85 responden yang datanya diperoleh melalui questionnaire. Metode statistik yang digunakan untuk menguji masing-masing hipotesis yaitu Structural Equation Model (SEM) serta menggunakan pengolahan data Linear Structural Relationships 8.8 (LISREL 8.8).
Faktor-faktor yang diteliti dalam penelitian ini adalah variabel TAM serta external variabel TAM, adapun variabel TAM yaitu persepsi kemanfaatan e-learning (perceived usefulness), persepsi kemudahan penggunaan e-learning (perceived ease of use), persepsi sikap karyawan menuju penggunaan (attitude toward using), dan persepsi perilaku pengguna e-learning (behavioral intention to use). External variabel TAM dalam penelitian ini yaitu subjective norm (SN) dan facilitating conditions (FC).
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This study have intent to determine the influence of the Technology Acceptance Model (TAM) for sales engineer’s behavioral intention to use at PT XYZ, as well as to known the factors affecting technology acceptance model toward the behavior of sales engineer at PT XYZ. This study had previously been done by prof. Dr. Tarcan Ertugrul (2010) in Turkey. A Sample is PT XYZ sales engineer in Jakarta, Surabaya, Semarang and Medan, a sample of 85 respondents for which data is obtained via questionnaire. Statistical methods used to test rach of hypothesis is use Structural Equation Model (SEM) and for data processing using the Linear Structural Relationships 8.8 (LISREL 8.8).
The factors examined in this study were TAM variables and external variables of TAM, TAM variables are perceived usefulness, perceived ease of use), the perception of employees' attitudes toward the use of (attitude toward using), and perceptions of e-learning user behavior (behavioral intention to use). External TAM variables in this research that subjective norm (SN) and facilitating conditions (FC). |