A Theoretical And Practical Framework For Service-Learning In Marketing: Kolb’s Experiential Learning Cycle  

Oleh:

Petkus, Ed

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 22 no. 1 (Apr. 2000), page 64-70.
Fulltext: 64.pdf (78.02KB)

Isi artikel

The purpose of this article is to provide a framework for the design and implementation of service-learning courses in marketing. First, this article describes an experiential learning framework to be used as a guide for planning, designing, implementing, and evaluating a service-learning course. Second, this article specifies in detail service-learning implementation strategies for particular marketing courses. Third, this article describes actual methodology and outcomes of a service-learning case history for a consumer behavior course.

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