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Development Of A Web-Based Internet Marketing Course
Oleh:
Kaynama, Shohreh A.
;
Keesling, Garland
Jenis:
Article from Journal - ilmiah internasional
Dalam koleksi:
Journal of Marketing Education vol. 22 no. 2 (Aug. 2000)
,
page 84-89.
Fulltext:
84.pdf
(131.07KB)
Isi artikel
This article presents the results of the systematic development and implementation of an interactive course on Internet marketing. A seven-step systems model was used to create the technologically integrated course. The course is an online, hands-on workbook, which presents marketing concepts through a sophisticatedWeb-based educational environment. The article also offers insights into the use of Internet technology as a versatile delivery medium for both teaching and the practice of marketing. This planned mode of instruction resulted in a higher degree of interactive learning, more effective instruction, enhanced communication and collaboration, and a more accurate assessment of the learning effectiveness in comparison with conventional methods.
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