The IEM Movie Box Office Market: Integrating Marketing And Finance Using Electronic Markets  

Oleh:

Gruca, Thomas S.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 22 no. 1 (Apr. 2000), page 5-14.
Fulltext: 5.pdf (151.85KB)

Isi artikel

The Iowa Electronic Markets Movie Box Office Market forecasting and trading exercise is an important new form of Internet-based experiential learning. In this experience, students proceed beyond problem analysis to decision making in a situation in which their actions have real-dollar implications. From the exercise, students develop important marketing, finance, and technology skills. Instructors benefit from having a unifying activity to illustrate interesting aspects of newproduct development, pricing, and decision-making biases.

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