The Business Strategy Towards "The Bottom of Pyramid" Market Through Corporate Social Responsibility  

Oleh:

Sihombing, Haeryip ; Suprapto, Budi ; Raharjo, Jani

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 12 no. 2 (Aug. 2009), page 117-128.
Topik: CSR; Corporate Social Responsibility; The Bottom of Pyramid Market; BOP; Value Strategy; Competitive Advantage

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: VV5.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Currently, the companies which are successful in their business have been starting to concern about human values in their agendas by generating corporate social responsibility activities as a competitive strategy. However, the companies quite often has faced no directly beneficial impact to their businesses, albeit reputations, brand, and solely to charity placated. Since these activities figure the bottom of pyramid market and poverty as the space of philanthropy, in facts their core existences as a profits seeker missed out to treat those promising market as a potential benefit to their business. By the implementation of corporate social responsibility which is mixed and drived with strategy value based on positioning of core product feature and support provided towards the market of the bottom of pyramid, the company will enable to lock the market as a monopoly strategy to get the competitive advantage for their sustainable development and long-term profits due to customer loyalty and vice versa.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali