Detail The Chip Company That Dares to Battle Intel   Oleh:  Fortt, Jon Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 160 no. 2 (Jul. 2009), page 116. Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.40 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel It's 9:30 A.M. on a Friday in Cambridge, England, and ARM CEO Warren East looks annoyed. Bloomberg has just reported that UBS has downgraded his company's stock to a sell. The news is plausible, since ARM (which used to stand for Advanced RISC Machine) depends on the troubled cellphone market. But it turns out that Bloomberg simply got the wrong ARM. "They confused us with a South African mining company" — African Rainbow Materials — East explains. This sort of thing happens all the time to ARM (ARMH), a microchip designer with $546 million in revenue last year. Nestled in this leafy college town an hour from London — and 5,000 miles from Silicon Valley — it's easy to overlook. But ARM may be the most important technology company no one has heard of. Its low-power chip designs serve as the brains of 98% of the world's cellphones. And the company's technology can be found in myriad other gadgets and devices, including digital TVs, iPods, videogames, video recorders, and even Pleo robotic dinosaurs. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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