Improving Writing Through The Marketing Curriculum: A Longitudinal Study  

Oleh:

Bacon, Donald R. ; Paul, Pallab ; Johnson, Carol ; Conley, Theresa

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 30 no. 3 (Dec. 2008), page 217-225.
Topik: writing skills; assessment; objective testing; Rasch measurement
Fulltext: 217.pdf (190.17KB)

Isi artikel

An objectively scored assessment of basic writing skills was used systematically in several courses throughout the marketing curriculum at a private university. Results indicate that repeated testing on editing skills with feedback will lead to repeated improvements in skills and that these skills tend to be recalled for substantial periods of time. Furthermore, the objectively scored instrument was found to correlate significantly with actual writing performance. Despite the success with this method, barriers remain to wider adoption.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali