Creating And Executing An Applied Interdisciplinary Campaign For Domestic Violence Prevention  

Oleh:

Keller, Sarah N. ; Otjen, A. J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 29 no. 3 (Dec. 2007), page 234-244.
Topik: social marketing; health communication; cause marketing; domestic violence; applied learning
Fulltext: 234.pdf (753.99KB)

Isi artikel

This article describes an interdisciplinary, experiential learning project that combined marketing and communications courses at a state university. Two professors from different colleges partnered with a domestic violence center to enable students to create a community-based social marketing campaign. Student assessments indicated success in achieving educational objectives and practical knowledge. The resulting multimedia campaign was well received throughout the state and illustrates opportunities for developing interdisciplinary knowledge and teaching in business and communication studies.

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