Metacognition And Transfer: Keys To Improving Marketing Education  

Oleh:

Ramocki, Stephen P.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 29 no. 1 (Apr. 2007), page 18-24.
Topik: low-road transfer; broader low-road transfer; high-road transfer; forward-reaching transfer; backward-reaching transfer; metacognition; dispositional intelligence; learning frames
Fulltext: 18.pdf (86.12KB)

Isi artikel

A primary purpose of marketing education is to prepare students to perform throughout their careers, and performance largely relies on transferability of knowledge. It has been demonstrated that training in metacognition, along with emphasis on transfer, does lead to increased probability that knowledge will be transferred into environments dissimilar to those encountered in the classroom. This article discusses the ramifications of metacognition and transfer and offers methods through which they can become a standard part of marketing educational pedagogy. A simulated assignment is also presented to clarify the discussion.

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