Why We Don't Really Know Tatistical Significance Means: Implications For Educators  

Oleh:

Hubbard, Raymond ; Armstrong, J. Scott

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 28 no. 1 (Apr. 2006), page 114-120.
Topik: a levels; p values; p < a criterion; Fisher; Neyman-Pearson; (overlapping) confidence intervals
Fulltext: 114.pdf (99.23KB)

Isi artikel

In marketing journals and market research textbooks, two concepts of statistical significance—p values and a levels—are commonly mixed together. This is unfortunate because they each have completely different interpretations. The upshot is that many investigators are confused over the meaning of statistical significance. We explain how this confusion has arisen and make several suggestions to teachers and researchers about how to overcome it.

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