GPA In Research Studies: An Invaluable But Neglected Opportunity  

Oleh:

Bacon, Donald R. ; Bean, Beth

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 28 no. 1 (Apr. 2006), page 35-42.
Topik: research design; assessment; reliability; academic performance; GPA
Fulltext: 35.pdf (109.03KB)

Isi artikel

Grade point average (GPA) often correlates highly with variables of interest to educational researchers and thus offers the potential to greatly increase the statistical power of their research studies. Yet this variable is often underused in marketing education research studies. The reliability and validity of the GPA are closely examined here in a research study context. These findings are combined with other published results to offer specific recommendations and examples related to how education researchers can improve their studies with the appropriate use of GPA.

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