An Examination Of The Relative Effectiveness Of Training In Nonverbal Communication: Personal Selling Implications  

Oleh:

Peterson, Robin T.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 27 no. 2 (Aug. 2005), page 143-150.
Topik: nonverbal; communication; selling; training; education
Fulltext: 143.pdf (106.99KB)

Isi artikel

This article examines the potential effectiveness of training in nonverbal communication for sales representatives. The literature on this subject was reviewed, and a study using students as sales representatives was conducted to evaluate the potential of training in body language. The research results provide support for the proposition that such training can be of value in academic and practical applications.

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