Detail Strategic management in tourism Bibliografi Author: Moutinho, Luiz (Editor) Topik: Tourism -- Management. Bahasa: (EN )    ISBN: 0-85199-282-X     Penerbit: CABI Publishing     Tempat Terbit: New York    Tahun Terbit: 2000     Jenis: Books - Textbook Fulltext: Strategic Management in Tourism-Luiz Moutinho.pdf (2.13MB; 0 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: 338.4791 STR Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada    Booking Lihat Antrian Booking Lihat Detail Induk Perpustakaan Pusat (BSD) Nomor Panggil: 338.4791 STR Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Artikel dalam koleksi ini Trends in tourism, halaman 3-16 The marketing environment for travel and tourism, halaman 17-37 Consumer behaviour, halaman 41-78 Tourism marketing research , halaman 79-120 Segmentation, targeting, positioning and strategic marketing, halaman 121-166 Human resource issues in travel and tourism, halaman 169-186 Financial management in tourism, halaman 187-210 Operations management, halaman 211-238 Strategic quality management, halaman 239-256 Strategic planning, halaman 259-282 The marketing planning index: a tool for measuring marketing effectiveness in the hospitality sector , halaman 283-292 Demand modelling and forecasting, halaman 293-314 International tourism management, halaman 315-335  Edit Artikel Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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