Creating And Diffusing A Technology Champion Course  

Oleh:

Granitz, Neil A. ; Hugstad, Paul

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 26 no. 3 (Dec. 2004), page 208-225.
Topik: Internet marketing; course; technology champion; skills; knowledge; diffusing technology
Fulltext: 208.pdf (164.69KB)

Isi artikel

Excitement has been generated for using Internet technology as a vehicle to further numerous educational objectives, including enhanced student learning, greater integration of business school functional areas, and increased job market relevance. This article discusses how the Introductory Internet Marketing course can be positioned as a technology champion to accomplish a number of these marketing education objectives. Following this, a plan to diffuse the activities from the champion course to other marketing courses is presented.

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