Student Observations Of Outstanding Teaching: Implications For Marketing Educators  

Oleh:

Faranda, William T. ; Clarke, Irvine

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 26 no. 3 (Dec. 2004), page 271-281.
Topik: education; in-depth interview; marketing; qualitative research; teaching
Fulltext: 271.pdf (120.91KB)

Isi artikel

In this article, the authors heed the call to explore the attributes of an outstanding professor “by conducting in-depth interviews with students.” The study reveals five predominant themes (rapport, delivery, fairness, knowledge and credibility, organization, and preparation) of teaching excellence, as perceived by students, through subject-directed discussion. The recurring emphases on subcategories such as empathy, communication and personal style, approachability, and accessibility underscore the need for marketing educators to maintain personal interactions with students. The insights provided are purposeful because the predominant themes, and certainly the level of emphasis of each, may be used to improve the education process.

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