The Relative Influence Of Published Teaching Evaluations And Other Instructor Attributes On Course Choice  

Oleh:

Wilhelm, Wendy Bryce

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 26 no. 1 (Apr. 2004), page 17-30.
Topik: course selection decisions; student evaluations of teaching; conjoint experiment; teaching effectiveness; market simulation
Fulltext: 17.pdf (148.94KB)

Isi artikel

One hundred and twenty-seven undergraduate business majors at a regional northwestern university completed a series of hypothetical choice tasks in which they were asked to choose between two courses that varied with respect to the instructor’s course evaluations, grading leniency, the course’s worth/usefulness, and the assigned workload. Data analysis revealed that while evaluations exert a significant influence on choice, course worth and grading leniency are the most important determinants of course choice. Share of preference simulations indicated that students are twice as likely to choose a course with an instructor who receives excellent, as opposed to average, course evaluations, all else being equal. However, students are willing to put up with poor course evaluations or a heavy workload if they believe that they will gain a great deal of useful knowledge. The article concludes with a call for more research on the decision process relating to course choice.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali