Why Do Undergraduate Marketing Majors Select Marketing As A Business Major? Evidence From Australasia  

Oleh:

Pappu, Ravi

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 26 no. 1 (Apr. 2004), page 31-41.
Topik: marketing major; marketing educators; business major; choice of major; and ranking of majors
Fulltext: 31.pdf (130.82KB)

Isi artikel

This research examines the reasons behind marketing majors’ decision to select marketing as a major, where students have the option to select more than one major toward their undergraduate degree. Results of surveys conducted at two universities, one in Australia and one in New Zealand, provide some new findings as well as extending findings from earlier studies. This research complements existing studies on the topic by providing empirical evidence from Australasia. The results also suggest that marketing is the most popular first-choice major for Australasian marketing majors.

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