Enriching Our Understanding Of Student Team Effectiveness  

Oleh:

Deeter-Schmelz, Dawn R. ; Kennedy, Karen Norman ; Ramsey, Rosemary P.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 24 no. 2 (Aug. 2002), page 114-124.
Fulltext: 114.pdf (145.13KB)

Isi artikel

Asteam projectsbecome ever more common in businessand in the marketing classroom, an increased understanding of factors contributing to team effectiveness is necessary for instructors to assist students in realizing the potential benefits of thispeda gogical tool. Drawing from a wide base of literature on team research, the authors develop an input-process- output model of team effectiveness. Using data from 85 teams from marketing classes, this model was tested. Results support the positive and direct role of cohesion as an input variable on the process variable of teamwork. Additional relationshipsar e explored, and the implicationsof the research findings are discussed with practical suggestions for the marketing classroom.

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