The Effects Of Marketing Education And Individual Cultural Values On Marketing Ethics Of Students  

Oleh:

Yoo, Boonghee ; Donthu, Naveen

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 24 no. 2 (Aug. 2002), page 92-103.
Fulltext: 92.pdf (142.52KB)

Isi artikel

This study investigates the relationships between marketing education and individual cultural valuesand college students’ marketing ethics. Using Vitell, Rallapalli, and Singhapakdi’smark eting normss cale and Yoo, Donthu, and Lenartowicz’s five-dimensional measure of culture operationalized at the individual level, the study reveals that formal and informal marketing educationsar e positively related to the level of marketing ethics. Collectivism, uncertainty avoidance, and Confucian dynamism are positively related to the level of marketing ethics, whereas masculinity and power distance are negatively related to the level of marketing ethics. Implications for ethics education are discussed.

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