Content And Delivery: A Comparison And Contrast Of Electronic And Traditional MBA Marketing Planning Courses  

Oleh:

Smith, Lois J.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Marketing Education vol. 23 no. 1 (Apr. 2001), page 35-44.
Fulltext: 35.pdf (99.13KB)

Isi artikel

The elec tronic or Internet-based MBA program is a growing phe nom e non, pri mar ily because of stu dents’ needs for flex i - bil ity and because of con tinuously improving tech nology for delivery of courses. Online MBA programs occur in a num ber of dif ferent for mats rang ing widely in tui tion rates, tim ing, and deliv ery. Course con tent also nec essarily dif fers from tra - ditional class rooms. To illus trate the dif ferences and sim ilari - ties between elec tronic and tra ditional class rooms, two ver - sions of a mar keting plan ning course are con trasted based on requirements such as exams, team work, dis cus sions, and research tech niques.

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