Detail The Measurement of Word-of-Mouth Communication and An Investigation of Service Quality and Customer Commitment as Potential Antecedents(in Journal of Service Research, Volume 4, No. 1) Bibliografi Author: Harrison-Walker, L. Jean Topik: Measure Word-of-Mouth Communication; Service Quality Bahasa: (EN )     Penerbit: SAGE Publications     Tempat Terbit: London    Tahun Terbit: 2001     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Measurement Of Word Of Mouth Communication.pdf (1.9MB; 30 download) Abstract The current research systematically develops and empirically validates a scale to measure word-of-mouth communication and investigates two forms of customer commitment and service quality as potential antecedents. The findings support the hypotheses that affective commitment is positively related to word-of-mouth communication but that high sacrifice commitment is not related to word-of-mouth communication. Interestingly, the effect of service quality on word-of-mouth communication appears to be industry dependent. A distinction is made between word-of-mouth activity and word-of-mouth praise Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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