Detail Citra Toko, Kepuasan Konsumen, Kepercayaan dan Loyalitas Konsumen : Model Struktural (Studi Kasus Giant Plaza Semanggi) Bibliografi Author: BUDISASTRA, IVAN ; Salim, Lina (Advisor) Topik: Consumer Loyalty; Customer Satisfaction; Hypermarket; Store Image; Trust; Citra Toko; Kepercayaan; Kepuasan Konsumen; Loyalitas Konsumen; https://shared.com/bv9ivye0dd?s=l Bahasa: (ID )     Penerbit: Program Studi Magister Manajemen Sekolah Pascasarjana Universitas Katolik Indonesia Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2011     Jenis: Theses - Master Thesis Fulltext: Ivan Budisastra's Master Theses.pdf (1,000.43KB; 103 download) [Informasi yang berkaitan dengan koleksi ini di internet] Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: MM-619 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract This study aims to analyze how the influence of store image and customer satisfaction with customer loyalty to the Giant Plaza Semanggi with trust as mediation. Respondents for this study is for the people living in area Karet Semanggi. The questionnaires distributed by simple random sampling method. At the end of the period for distributing the questionnaire obtained 264 questionnaires completed and can be processed. Proposed research model has 3 level of acceptable fit and 2 level of good fit. There are 5 indicators of GOF that have been achieved. Those are x2/df, RMSEA, Confidence Interval (CI), NFI, and CFI. The research results that all the five hypotheses are accepted. Store Image and customer loyalty has significant and positive relationship directly & indirectly through trust as mediating factor. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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