Literature Studies on Intangible Asset: from the Perspectives of thory of the Firm  

Oleh:

Anantadjaya, Sam P.D.

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Majalah Ilmiah Maranatha vol. 16 no. 2 (Jul. 2009), page 59-73.
Topik: Sumber daya yng tidak berwujud; teori organisasi; ekonomi; dan manajement strategi

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: MM30 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This paper attempts to analyze the impertance of intangible assets for firms in today's business environment. Particularly this paper attempts to use the perspective of the theory of the firm in building up an overview on the improtance of the intangble asset for organization . The usual competitive base on the use of tangble phisical assets has swayed away toward the new competitive base of intangibilities

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