Detail Applying Theory of Perceived Risk and Technology Acceptance Model in the Online Shopping Channel (in World Academy of Science, Engineering and Technology 53) Bibliografi Author: Li, Yong-Hui ; Huang, Jing-Wen Topik: Perceived Risk; Perceived Usefulness; Perceived Ease Of Use; Behavioral Intention; Actual Purchase Behavior Bahasa: (EN )     Penerbit: World Academy of Science, Engineering and Technology (WASET)     Tempat Terbit: Las Cruces    Tahun Terbit: 2009     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: v53-150.pdf (380.49KB; 19 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract As the advancement of technology, online shopping channel develops rapidly in recent years. According to the report of Taiwan Network Information Center, there are almost eighty percents of internet population shopping in online channel. Synthesizing insights from the previous research, this study develops the conceptual model to integrate Theory of Perceived Risk (TPR) and Technology Acceptance Model (TAM) to apply in online shopping. Using data collected from 637 respondents from online survey website, we use structural equation modeling to test measurement and structural models. The results suggest the need for consideration of perceived risk as an antecedent in the Technology Acceptance Model. The limitations and implications are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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