Applying Ethical Theory to Public Relations  

Oleh:

Bivins, Thomas H.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Journal of Business Ethics vol. 6 no. 3 (Apr. 1987), page 195-200.
Topik: Ethical Theory; Public Relations

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB27.6 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

There seems to be a prevailing belief among public relations professionals that ethical problems can easily be solved by eiher reference to a simplified code or citation of a few well-worn platitudes. However, the route to a more complete understanding of questions of ethics is circuitous and often painstaking. By applying a number of ethical theories to a public relations technician and the public relations professional may arrive at similar conclusions concerning moral obligations; however, the professional is in the most favorable position to effect change.

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