Detail Analisis Strategi Bersaing Bisnis Ritel Franchise 7-ELEVEN Indonesia Bibliografi Author: ULI, MONICA CLAUDYA MARETHA ; Nugroho, A.Y. Agung (Advisor) Topik: Analysis of Competing Strategies; Retail; and Franchise; Franchise 7-ELEVEN Indonesia Bahasa: (ID )     Penerbit: Program Studi Administrasi Bisnis - Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2011     Jenis: Theses - Undergraduate Thesis Fulltext: Monica Claudya Maretha Uli's Undergraduate Theses.pdf (4.35MB; 188 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FIAN-1679 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract The phenomenon of globalization is causing countries around the world into one market force that is not restricted by territorial limits of State, so the international economy will be more closely to provide great opportunities for the entry of global products to enter the domestic market. One way that can be achieved is by franchising. One of the foreign franchise which is rampantly happening in Indonesia, especially Jakarta most discussed today is the 7-Eleven, one of the largest retail chain convenience stores in the world. In exercising its franchises in Indonesia and build competitive advantage, 7-Eleven Indonesia did not fully follow the strategy of 7-Eleven in other countries. For the purpose of this study was to determine the franchising process by PT. Modern International Tbk. in bringing the franchise 7-Eleven to Indonesia and to analyze the strategy adopted by the PT Modern Internasional Tbk in developing a 7-Eleven franchise in Indonesia and build competitive advantage. This type of research conducted was a qualitative descriptive study. Descriptive qualitative research is usually conducted to answer the question "how", "why" which in principle is to seek detailed answers through in-depth interviews. Interviews were conducted with a Marketing Manager for Indonesia and the 7-Eleven 7-Eleven customers Indonesia. Moreover, the authors observed the 7-Eleven 7-Eleven Indonesia and other countries in the 7-Eleven Thailand. The Result occured is the agreement clauses 7-Eleven franchise in Indonesia as Indonesia with a Master Seven & I Holdings Co.. as a franchisor addition strategies used 7-Eleven is a differentiation strategy to create something new that felt by the entire industryas being unique. This strategy can be said to be successful by looking at a large publicinterest against the presence of 7-Eleven in Indonesia. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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