Reshaping An Industry : Loocheed Martin's Survival Story  

Oleh:

Augustine, Norman R.

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 75 no. 3 (1997), page 83-96.
Topik: INDUSTRY; business conditions; business policy; change management; corporate governance; management philosophy; management styles

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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The U. S. defense industry has seen more than 50 % of its market disappear, and the companies that make up the industry have faced the need for the equivalent of self - administered surgery with no insurance, no anesthetic, and no assurance of long - term health. In 1995, Martin Marietta and Lockheed combined to form Lockheed Martin. That company has emerged in a most coveted role : survivor. In fact, it has seen its stock price nearly double in less than two years. In this article, CEO Norman Augustine relates the company's experience and offers some difficult - and painful - prescriptions. Companies in technology - driven industries must reinvent themselves continually. The bad news is that change requires hard decisions. The good news is that success awaits organizations willing to make those decisions.

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