The Female Economy  

Oleh:

Silverstein, Michael J. ; Sayre, Kate

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review vol. 87 no. 9 (Sep. 2009), page 46-53.
Topik: The Female Economy; Market; Women

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.39 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

As a market, women represent a bigger opportunity than China and India combined. So why are companies doing such a poor job of serving them?

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