Competitive Intelligence In Europe  

Oleh:

West, Chris

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Business Information Review vol. 16 no. 3 (Sep. 1999), page 143-150.
Fulltext: 143.pdf (117.06KB)

Isi artikel

Considers the development of competitive intelligence as a formal discipline, noting that the use of competitive intelligence in Europe has been stimulated by developments in the USA. Notes that the pressure on companies to move from being competitor aware to being competitor intelligent is driven by the need to have a competitive strategy, the ability to use the intelligence once it is gathered to contribute to the bottom line, the ability to study competitors. In most European countries the developments which have resulted in a major intensification of competition between companies include: privatization; deregulation; liberalization; global marketing; periods of economic recession and reduced product and service differentiation. Consultancies providing competitive intelligence consist of competitive intelligence specialists, corporate investigators, secondary data feeders, benchmarking companies and market research organizations. Factors inhibiting the growth of competitive intelligence in Europe include data protection legislation, fear that competitive intelligence is unethical, counter intelligence, failure of competitive strategies to yield the expected gains. Concludes by discussing the role of the information manager in competitive intelligence gathering.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali