From Brand Extension To Migration: The Business Publishing Industry Today  

Oleh:

Sparks, Sue

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Business Information Review vol. 19 no. 4 (Dec. 2002), page 16-21.
Fulltext: 16.pdf (169.19KB)

Isi artikel

This article sets out to summarize some of the most important features of the business publishing industry in the UK and discusses the threats and opportunities it faces against the background of the last few rather turbulent years.

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