Project management is a technique which is used to organize and manage the assets (resources) that are owned by the organization in order to work on a project well. Assets that owned by an organization will affect the level of an organization's
competitive advantage. Assets that are important and must be considered by the organization not only tangible assets (tangible resources), but organizations must also consider the intangible asset (intangible resources) because intangible assets (knowledge) is one of the roots of organizational competitive advantage.
Assets organization that has a value of Valuable, Rare, Organizational Support, and Inimitable (VRIO) plays an important role in improving the
organization's competitive advantage. A model of asset and competitive advantage will help the organization to improve the competitive advantage possessed. This paper presents a model that focuses on the influence of assets on the organization's competitive advantage. This model was developed by considering the things that
become a source of competitive advantage VRIO and organizations. This model consists of 6 (six) constructs, namely assets, Valuable, organizational support, rare, inimitable, and competitive advantage.
Validation of the model used will be done in a company engaged in property. Validation is done by distributing questionnaires in which respondents from the questionnaire distributed is project manager and the staff of the division that is doing
the project under study. The data processing performed by the method Strustural Equation Modeling (SEM) with the approach of Partial Least Square (PLS) and using software SmartPLS. The results indicate that the data processing assets owned by the organization does not affect VRIO orgganisasi and VRIO organization does not affect the organization's competitive advantage. |