Detail Integrasi Metode Servqual, IPA dan TRIZ untuk Meningkatkan Kualitas Pelayanan (Studi Kasus pada SQUARE MAGIC SHOP di Jakarta) Bibliografi Author: WIJAYA, EVELYN ; Surbakti, Feliks Prasepta Sejahtera (Advisor) Topik: service attributes; ServQual; IPA; TRIZ Bahasa: (ID )     Penerbit: Program Studi Teknik Industri Fakultas Teknik Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2011     Jenis: Theses - Undergraduate Thesis Fulltext: Evelyn Wijaya's Undergraduate Theses.pdf (2.3MB; 37 download) Evelyn Wijaya-PENDUKUNG.pdf (34.97KB; 6 download) Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FTI-680 Non-tandon: tidak ada Tandon: 1  Lihat Detail Induk Abstract In recent years, the magic world popularity has been increasing vastly. Because of the increasing of popularity, there were many merchants who began selling magic tools. The highly level of competition among mechants making the services attribute provided must also be increased, because the magic products offered among merchants mostly are the same. Square Magic Shop is one of the magic shop that provides various types of products and sells magic tools to retailer. In raising service attributes that’s provided, the owner of the Magic Shop Square having lack of customer needs knowledge, their desires and interests of service attributes level. ServQual and IPA methods are used to determine the service attributes that need to be improved according to the customer. Based on the use of both methods there are six service attributes that need to be improved, namely the availability of many kinds of magic products, availability of continues stock magic products, availability of trending magic product, providing information on new magic products, ability to teach the play of the purchased products along the tricks and competitive pricing. In Improving service attributes, some unwanted side effects could be found. Those unwanted side effects will use TRIZ method to look for alternative solutions that can reduce or eliminate the side effects produced. The results of this research is an application of increasing service attributes given appropriate to customers based on the needs, desires and interests. Improving service attributes based on innovative solutions that have been evaluated using TRIZ method. For further discussion will be explained in the overall final report of this. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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